Digital

People learn best when the information is personally relevant to them. With information organised in a way that best relates to pharmacists’ concerns, intuitive user interface design, and creative visual display of information, we can create compelling interactive programmes that pharmacists relate to.

Technology allows us to do what we do best – educate pharmacists – and gives us more dimensions in which to do it. Our capabilities, and pharmacists’ learning experiences, are more fully realised in the digital world.

Live

Many of our educational programmes include ‘live elements’. These can be one-off events or a series, such as seminars or ongoing web/teleconferences. When we develop live/event projects, we create the educational content, as well as speakers’ notes and other support components. The result is a well-developed and easily executable event.

Print

Print puts information directly into the hands of the pharmacist, to absorb at his or her own pace. Filled with useful tools and practical tips, our branded and unbranded print materials enhance pharmacists’ counselling efforts.

Benefits

• Meets the different needs of independent and multiple pharmacies
• Allows more tailored and effective training
• Makes training an integral part of the brand offering
• Focuses resources on what works

“Beiersdorf came to Mediapharm with a challenge. We wanted the Eucerin over the
counter range to be recognised by pharmacy staff as a more effective 'dermatological'
brand for dry skin treatment rather than simply just an emollient. Mediapharm's
background in pharmacy and links with training departments of pharmacy chains meant
they came up with a comprehensive training programme to educate both the pharmacist
and pharmacy staff on the consumers’ needs from emollients and how Eucerin measured
up to these.’’

Colin Stickland, Eucerin Brand Manager, Beiersdorf