OTC Brands

Increasing confident brand recommendation

Successful brands are built on confident pharmacy recommendation. With the changing roles in pharmacy, sponsored education and training have become increasingly important in how all pharmacy staff relate to your brand.

The pharmacy environment is now more customer-centred, medicines-focused and service-led. We reflect this in our brand training and write from a pharmacist’s perspective to add credibility and value.

Service capabilities
These include:

• Medical writing
• Education and training and packages
• Key pharmacy-accounts liaisons
• PCT liaisons
• Support for professional services
• Pharmacist Expert Panel
• Pharmacist insight and research with King’s College London
• Evaluation
• Accreditation management

Case study
Company: Galderma
Brand: Curanail
Achievement: Sales target for 2006 exceeded by 125%

Client verdict

"The materials not only generated high awareness of Curanail during the peak period, but also gave our customers the key information which they needed to effectively manage patients in this ‘new’ category, and in a variety of formats based on their needs. Our customers felt involved in the launch and are now strong advocates for Curanail. As Galderma’s first OTC product launch, the expertise which Mediapharm brought on the professional side, as well as the effective management of this complex project in tight timelines were key to Curanail’s success."

Pamela Gerdingh