Pharmacists’ changing roles
The pharmacy environment is now more customer-centred, medicines-focused and service-led, with pharmacists taking greater responsibility for prescribing and disease management. Pharmacists are also influencing medicines usage at a number of levels from medicines use reviews (MURs) through to independent prescribing. As pharmacists expand into delivering more professional services their training and skills will need updating. Meanwhile, the Pharmacy White Paper, generic substitution, PPRS, and mandatory CPD are just some of the other challenges pharmacist are facing. Mediapharm has the insight and experience to anticipate these and help you to help pharmacists meet these changing roles.
It is estimated that between a third and a half of medicines that are prescribed for long-term conditions are not used as prescribed, which means patients do not get maximum benefit and treatments are less cost effective. Pharmacists are ideally placed to assess and improve adherence with prescribed and OTC medication, as they can use patient medication records, return of unused medicines, monitored dosage systems and medicines use reviews (MURs) to identify non-adherent patients who may need additional support or information.
We work with OTC and Rx brand managers to develop training and tools which pharmacists and their staff can use to improve medicines adherence.
New product development
Mediapharm can offer added value at all stages of new product development and marketing, from pre-launch stages to new presentations of existing brands. From our experience we know that the earlier we become involved in the process the more value we can bring, as pharmacy training can be fully integrated with the overall marketing strategy for the brand. Our expert panel of grassroots pharmacists provide meaningful insight into the training requirements and support required for brand success when launching a new product into pharmacy.