Switch specialists

‘‘Award winning POM to P training’’

Mediapharm is the UK’s leading expert on POM to P training. Since 2001, we have developed pharmacy training for some of the most talked about switches in recent years and have acquired a wealth of knowledge and experience that is invaluable for switch success.

Mediapharm’s regulatory insight and pharmacy knowledge means we can speed up approval time of key training documents from the Medicines and Healthcare products Regulatory Agency (MHRA) – a fundamental part of the submission that needs to be completed before the MHRA can issue a new product licence.

We also have a tried and tested approach to encourage pharmacists to get behind the switch and make confident brand recommendations.

Awards for our work include “Brand of the Year” for Curanail (OTC Marketing Awards 2007) and “Brand of the Year” for Curanail (Pharmacy Business Awards 2007).

We also have in depth background knowledge in the following categories following extensive POM to P work:

• Eyecare
• Dermatology
• Pain relief
• Migraine
• Women’s health
• Men’s health

Case study

Curanail slide show